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2min chapter
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Ecommerce Playbook: Numbers, Struggles & Growth
Intro
This chapter focuses on the significance of measuring incrementality in marketing strategies for optimizing advertising efforts. It outlines essential elements of a financial and marketing plan, including forecasts and testing methods, while presenting a tailored solution to improve business profitability amid changing market trends.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode