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Titan: A Golden Case in Indian Retail - [Business Breakdowns, EP. 105]

Business Breakdowns

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The Evolution of Titan: From Watches to Jewelry

This chapter explores Titan's transformation from a watchmaker to a leading player in the jewelry market, highlighting its deep understanding of Indian consumer behavior and gold's significance in India. It discusses the challenges faced by Titan, including market competition and economic shifts, and details strategic decisions that led to improved profitability and market share. Furthermore, the chapter analyzes the company's innovative gold inventory management and its focus on design and marketing, setting it apart from competitors.

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