Investing by the Books cover image

#23 Rajeev Agrawal on Poor Charlie's Almanack

Investing by the Books

CHAPTER

The Psychology of Human Misjudgment

How do you get these amazing, amazing returns in a world which where thereis always a lot of competition? You cannot explain it through one mental model or one reason. There are many things that are working together for you to get a lolapaluse result. And he demonstrates it through a cocoacoal example in the book. Ah, from a physiology to yo after tasteles, it's like unbelievable, right? In ow, all the different mental modals that brings together to say, whether it's a hal a hot beverage or a cold beverage. How do i make it so that it becomes most dominant brand?

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