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Pizzana's Candace Nelson & Daniele Uditi and Pizza City Fest LA

Mad Food

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How to Scale Up a Brand

Candace: I could tell at that party he already had product market fit So it was about, you know, with retail and restaurants, it's location, location, location. We definitely wanted to start in Brentwood where he was already well known He had a great customer base, would have been silly to go elsewhere. "I can't understand why pizza is an American vocabulary, pizza is not the difficult guy," Candace says.

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