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24. Lessons from the 2024 Election Disaster

FrameLab Podcast

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Rethinking Political Engagement

This chapter discusses the importance of super salesmanship in political strategy for Democrats, advocating for a shift from identity politics to a focus on shared values. It highlights the need to understand voters as individuals with complex needs, rather than merely through demographic labels, using examples such as Latino voters' nuanced support for politicians like Trump.

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