The Trouble With the Logo on a Book

A good six months of R&D work and trying different, we tried all of these different synthetic papers. We also had to test everything to make sure that if it did get warm or catch them fire in your microwave, that it didn't release anything that you wouldn't want,. Because they're putting their mac and cheese in there. And a lot of things they release, noxious fumes. So it took us a while to figure out that safety component. But once we got that to work, that was a tremendous breakthrough.