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Data Skeptic
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Personalized at Profiles Can Be Beneficial for Smaller Companies
The question is, how much value, or what is the benefit of doing all this personalization? And the opinions here differ a lot, and it's very hard to quantify that. Having personalized at profiles can, of course, be beneficial for smaller companies. In general, like the bird watching example, if you have a great sight that's highly targeted that way, it's an opportunity for an ontrapenur to connect with that audience.
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