Reinventing Retail — Ben Kaufman
Future of StoryTelling (FoST)
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What's Your Product Development Strategy?
The word souvenir for some reason is a little bit taboo. But when you think about what that word means in relation to like a thing you did with your family, it could be really powerful. I work really hard not to sell too many toys at camp. We're very much narrative merchandisers. And we're not trying to fill category space or skew counts. You know, this is how retailers operate. We are merchandising to the story that we're telling.
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