AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Reinventing Retail — Ben Kaufman
Future of StoryTelling (FoST)
What's Your Product Development Strategy?
The word souvenir for some reason is a little bit taboo. But when you think about what that word means in relation to like a thing you did with your family, it could be really powerful. I work really hard not to sell too many toys at camp. We're very much narrative merchandisers. And we're not trying to fill category space or skew counts. You know, this is how retailers operate. We are merchandising to the story that we're telling.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode