
Why YouTube is the Ultimate Platform for Finding Paying Clients | w/Karin Carr
The Art of Online Business
00:00
The Mistakes People Make When Using YouTube for Business Growth
The more Susan watches, the more FaceTime I get with her, the more she goes down that rabbit hole with my content. YouTube now says, wow, Susan clicked another one of Karen's videos. She must love this stuff. Let's give her all of the content. And so every time she logs onto YouTube, my videos are right there on her homepage. It is free retargeting. It's exactly like running a retTargeting ad on Facebook or Google paper click ads. Only I didn't pay anything. So after many, many videos where I have just delivered completely free value to her with no expectation of getting anything in return, I'm not asking her for a thing
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