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383: From Messy Beginnings to Product-Market Fit with Ty Allen

The Predictable Revenue Podcast

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Navigating Marketing Challenges in Orthopedics

This chapter discusses the healthcare market's gaps, specifically within orthopedic practices, highlighting frustrations over ineffective marketing strategies. The speaker reflects on a conversation with an orthopedic group CEO, emphasizing the need for a collaborative marketing approach to help independent practitioners thrive amidst rising competition.

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