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Pintrest Ads and C O
i was going really hard on the organic side, just as a part of my social strategy. And then pintres launched their ad platform about four years ago. So that's where i felt like we had a really good blue ocean spade of pintrest ads combined with c o which nobody really understood, much less was doing at the time even. I don't even know that there really are still a lot of people that understand how it really works together and can work together.