Measured Opinions #9: Is attribution modelling important?
The Measure Pod
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Is Attribution Modelling Important?
Is attribution modelling important? Yes, of course it is. But what attribution modlling is is going to be different depending on different circumstances or where yu're at in that journey. It's not a black and white situation. If all your doing is attributing sessions, is that enough? We refer to them as touch points when you talk about usageoneys. Or do yo hve sales be to be making calls back to the leads? This is it with attribution. Its the usual case of walking before you run.
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