I would say obviously number one and especially for short form. I'd say I'm like the master of short form long form. We need to look to you guys on that one. You got to hook them like faster than you'd expect. Like there can't even be any lag time is what I call it between any portions of the video on any short form. And then as far as I just tell everyone to post on all platforms, like people are like, I'm not on Facebook because I'm like, why? "We're dying breed, Jack"
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