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The Dopeinin Fire Is the First Time We Get a Reward
Dopamen firing shifts from receipt of reward to anticipation of reward. So it starts firing when we have a trigger, or when we have thought can be a trigger. Wher we start thinking about getting that thing, it it motivates us to get off the couch and go do that behavior. Because remember, this is all to motivate us to eat and to run away from danger.