Branding an AI company - S04E04 with Lin Zagorski Latimer
Inside Marketing Design
00:00
How Scale AI Brand Approved the Report
Scale has a very iridescent brand and for zeiguished, I kind of wanted to push it in this sort of like more colorful area because mostly I just wanted the graphs to be a little bit more visually interesting than keeping it our normal colors which are pretty cool. The gradients for the quote pages and the chapter dividers, I used an online tool called Rory and so you just input in your hex codes and you can kind of like play around with the gradients. And then there's these really cool glass shapes that our agency developed for us that are on the landing page but they're also in the report. So like they're kind of three visual elements to the report
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