3min chapter

Social Science Bites cover image

Sandy Pentland on Social Physics

Social Science Bites

CHAPTER

How to Predict Trust Relationships

People's decisions about what to do are strongly predicted by the people around them. If you hang out with people who take the third slice of pizza, you're likely to begin taking it yourself. You can predict these trust relationships just by the pattern of interaction with people. People that you have regular frequent exchanges with are people that can influence you a lot.

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