Snap's Struggles and Strategic Shift

This chapter discusses Snap's recent decision to lay off 20% of its workforce, examining the effects on the company's creative identity and its core products. The conversation highlights the challenges Snap faces in innovation and competition with larger firms like Meta, particularly in augmented reality technology. Additionally, it contrasts user engagement trends between Snapchat and Facebook, emphasizing Snapchat's enduring appeal among younger audiences despite significant changes within the company.