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Ep 207: Checkbox CEO Evan Wong on Why Workflow Automation Beats CLM for Many Legal Departments

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Connecting With the Rest of the Business

When you say connecting with the rest of the businesses I mean going back to those procurement and other parts of the market that you went after earlier and less so now or what do you mean by that not so much going to them. listening to customers and figuring out what's what's best to solve their problems is a big part of my job as an COO at CLM. We underestimate how heavy of a lift it takes to kind of sell and serve a new sort of persona right because they're problems and their interests and just the tools everything is just so you've got to get so deep Bob into a particular area to really serve them properly.

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