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Software Is Eating Your Car
The So What from BCG
Is This the End of Car Ownership?
I think we've seen some interesting waves over the past 10 years on this. There was a huge expectation that we have autonomous driving cars 10 years ago. That turned out to be not quite right. And I think if we look forward, our expectation at the moment is that we will actually see a further strengthening of the individual car. If you look at the biggest volume driver of all, which is China, there's about 16% that are claiming that a car does not raise their status. So I think we do see a continued good time for the individual car and that's not going to change with autonomous driving anytime near time.
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