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Eating With Our Ears: The Sound of Food
The Food Chain
The Sound of Me Eating Chocolate
Charles Spence believes his research shows that sound plays a much bigger role in our enjoyment of food and drink than we think. We began by playing a little game. You've got to guess what they are and then you've got to tell me how the sound of me eating them might affect my perception of them. All right it's definitely not an apple. Sounds like a bag of crisps to me. Ah chocolate covered wafer. Absolutely 100 spot on. How would you say that affects? Well my feelings about this chocolate bar as I'm eating it. So there's almost a sense in which there's a surprise element that the kind of sound changes from the outside. It just looks
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