The Top Challenges for Nonfiction Writers

Joanna Wallace: As a nonfiction writer, I have so many ideas. But is it in my lane? What are the top challenges for nonfiction authors when it comes to deciding which book to write? She says get your lane figured out first, really focus on one niche and that will make this marketing job a whole lot easier. "I am someone who cannot just do one thing," she says of her personality type.