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The Challenges of AI Asset Management in Sport
Technology is a bit like fashion and an outfit I'm looking for that one little thing to take us over the top with what we're doing. You have this balancing act between what's commercial and what's a solution. If you are a tech company or service provider you have to work your way up it's almost impossible to jump straight into a major sporting club from point zero. The sports properties generally that are doing the best right now in digital are the ones that have dedicated people who are experts in this space working through it.
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