How to Translate Vision and Purpose Down to the Rock Face

I think that the notion that translating vision and purpose down to the rock face is something that you can just do like in an all hands meeting. It's actually doing the hard work to structure it and to cascade it down into the organization. There's a now a structured way to do this as referred to as objectives and key results. So at each level of the organization, there's a clear set of outcomes and the measures that are going to be used to determine whether it's actually being successful. That's where you get high velocity towards creation value, creation value. That'swhere you get competitive advantage.