Advancing Digital Care for Obesity Management

Mike Gleichman is the VP of Product at knownwell, a pioneering post-Series A company transforming healthcare with its weight-inclusive care model. Mike brings a unique blend of creativity and analytical thinking, with a background in quantitative economics from Tufts and jazz performance from the New England Conservatory of Music. He has honed his skills in product management through roles at athenahealth and CVS's Aetna. In our conversation, Mike talks about:

• His journey from professional services to product management
• His thoughts on product operations and effective use of OKRs
• knownwell's comprehensive care model and strategies for addressing weight stigma
• Achieving product-market fit and building a written culture
• Feedback and user testing processes at knownwell
• Strategic use of AI in their technology stack
• The recent acquisition of Alfie to enhance clinical decision support
• Balancing operational efficiency and user-centered design
• Continuous adaptation to meet evolving patient needs

Mike’s insights underscore the necessity of integrating technology with empathetic care to drive healthcare innovation.

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Where to find Mike Gleichman:

• LinkedIn: https://www.linkedin.com/in/mikegleichman/

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Where to find Angela and Omar:

• Angela Suthrave
  • LinkedIn: https://www.linkedin.com/in/angela-suthrave/
  • X: https://twitter.com/ASuthrave
  • email: angela@concepttocare.com
• Omar Mousa
  • LinkedIn: https://www.linkedin.com/in/omarmousa/
  • X: https://twitter.com/OmarMHealth
  • email: omar@concepttocare.com

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Referenced:

• knownwell: https://www.knownwell.co/
• Alfie: https://www.joinalfie.com/
• athenahealth: https://www.athenahealth.com/
• Cracking the PM Interview: https://www.crackingthepminterview.com/
• Product Operations by Melissa Perri and Denise Tilles: https://www.productoperations.com/
• Measure what Matters by John Doerr: https://www.whatmatters.com/
• MoSCoW to define MVP: https://medium.com/@cjjharries/using-the-moscow-method-to-design-an-mvp-c683f3de48a7
• Tradeoff decision between 2 MVPs or between non-MVP items: RICE Method: https://www.productplan.com/glossary/rice-scoring-model/
• Software methodologies: Scrum: https://www.atlassian.com/agile/scrum
• Gathering user insights: Datadog: https://www.datadoghq.com/
• Dashboards: Mixpanel: https://mixpanel.com/

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Check out our website: https://www.concepttocare.com

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