Ran: How do we take this research and maybe apply it to make our communication more likely to succeed? I think the first step is a realization. Information is cumulative, and so that accumulation can change how we approach the information. And similarly with decisions, when you're in a situation when you're planning multiple decisions, it's actually a process that you have to plan out. So ia, so many things take away from what you just saidwe've talked often here about knowing your audience and really trying to understand what they need to hear from you. But you also have to think about just the psychological burden that is on your audience and address that. Ye. It's not just
“You’re not going to hit the mark with everybody, but you still need to be mindful of everybody,” says Jonathan Levav, the King Philanthropies Professor of Marketing. “That’s critical to create an environment where communication is effective.”
In this podcast episode, Levav sits down with podcast host Matt Abrahams to talk about the science behind decision fatigue, how to lead effectively while working from home, and how to create the right company culture both in the office and online. The right communication, Levav says, fosters an environment for creativity, innovation, and collaboration. “How can you encourage those serendipitous conversations that tend to happen in person?”
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