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6. How To Beat the Goliath in Your Space

Practical Prospecting

CHAPTER

The Goliath and Dr Pepper

Like most people who are probably listening to this podcast are in sass. And I think every sass category is getting even more and more crowded. Like you have to go figure out what is uniquely different about your product. If you're selling, you have to expect to hear the Goliath's names come up all the time on cold calls.

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