Entrepreneurship and Brand Building - What's Next?

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Lulu Lemon CEO Calvin McDonald talks about how he's leaned into brand building to generate momentum. He explains why intelligence is less important than building relationships, and why wants versus needs may dictate the future of retail. It's all part of Capital One Business's spotlight on entrepreneurs who are innovating to solve big problems at all levels of scale.

While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building and community building, Calvin says, it’s critical to lean into listening, so you can amplify what makes your business truly distinctive.

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