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In defense of gift giving
Planet Money
The Nobel Prize Gift Giving Trick Number One: Kenny Malone
Gifts can say, hey, I know a lot about you or I care about you. The Nobel Prize gift giving trick number one is if you want to send a signal that you care about someone, you need to make sure that you do the hard or expensive thing. A search cost is all the time, money, and energy you spend looking for stuff. These are an opportunity to help your loved ones deal with their search costs.
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