The Power and Influence of Social Media

This chapter explores the dominance of social media platforms like Facebook, Instagram, and WhatsApp, emphasizing the significant influence of top influencers, especially in the realm of sports. The discussion highlights the economic impact of social media fame, using notable examples such as Kylie Jenner's tweet and an iconic viral egg post. It also addresses the challenges and adaptations required for content creators navigating the unpredictable landscape of digital platforms.