How I Learned to Love Shrimp cover image

David Coman-Hidy on welfare vs abolitionism and promising strategies to help animals

How I Learned to Love Shrimp

CHAPTER

The Importance of Measurement in a Campaign

Most charities and most campaigns are incredibly ineffective. Some of them are just like a thousand times more effective than others. So I think it's about a mindset of like commitment to measurement. And also setting out goals of like this will have been successful if, you know, X, Y and Z things happen. If that doesn't happen, saying "Okay, let's try something else"

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