GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
Conversion Tracking Playbook
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The Importance of GA4 in Business Intelligence
Most of our customers are using some sort of business intelligence or attribution tool. So it'd be, okay, what am I going to get out of doing this in BigQuery when I can just go log into Dacity, Northbeam, Triple Oil, Rockerbox? Nevin: All the modeling and all that stuff that happens in GA4 and the signals, that's not available in the Big query exports. The device-based tracking is just basically by user ID.
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