1: The New Rules of Brand Strategy
Unseen Unknown
00:00
Evolution of Brand Strategy and Consumer Values
The chapter explores how brand strategies have evolved from focusing on product features to storytelling and creating experiences, reflecting changing consumer values in a saturated market. It discusses how brands have become a significant factor in decision-making and the role of economic factors in influencing happiness and well-being. The podcast touches on the importance of experimentation and creating cultural narratives to connect with audiences, as well as the challenges faced by luxury brands in adapting to consumer values emphasizing self-actualization.
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