Michael Schurling, CEO of Blackboard, Is a Brilliant, Brilliant Dermatologist?

The company sells a monthly subscription to physicians for their medical health records. Their pathology, their telemedicine, it's a beautiful, simple model. Each month we have to re-earn the business of our entire base. I love that because it keeps us honest. It means I have to invest in innovation. If I don't, my customers will leave. My happiness in the company kind of mirrors the corporate NPS score. if our customers are happy, I'm happy and their patients are happy and everyone wins.