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17min chapter
336: The Story of The Wonderful Company
The Modern Acre
The Wonderful Company: From Water Controversies to Pomegranate Innovations
Exploring the controversy surrounding water control in California with the Monterey Agreements and the transformation of dry land into prosperous farmland by a private company. The chapter also delves into the innovative marketing strategies and success story of The Wonderful Company, including the creation of pure pomegranate juice and the acquisition of Fiji water, emphasizing unique marketing techniques and significant sales growth.
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