142 - Value is created in the mind with Rory Sutherland
The David McWilliams Podcast
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The Creation of Value in the Mind and the Rise of Identity Theft
This chapter explores the concept of value and how it is created in the mind, as well as the rise of identity theft and the need for protection. Lifelock, a service that monitors and alerts individuals to identity theft threats, is introduced, along with a discount for new members. The subjective nature of value is discussed, contrasting it with the traditional economic view, and the influence of perception and wealthy individuals in the art world is brought up as an example.
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