2min chapter

Grit cover image

Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals

Grit

CHAPTER

Subscriptions and Conversion Tanking

In one montho straight years of 200, like the company's story flying at that point. And all of a sudden, like we see subscription or conversion tanking. We basy, started spending a lot of time understanding what was going on and how we needed to change our value proposition as a result of that. Finally struck gold with a proposition that was a campaign base proposition that got people on to the nine 99 in a much, much faster way.

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