2min chapter

How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

What Happened After You Open That First Store?

The first summer was great. And then the first winter was also a revela. Ben is tremendously creative, very spontaneous, very entrapenureal. And i like a manageable agenda. You know, it made sense that ben would come up with all these flavors and do all the marketing andand i would sit back and make the ice cream.

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