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Introduction
The first rule of thumb that I'll give anyone is as long as the market is not dying and is either normal or growing, then which of the markets can you provide the most value to? And they didn't know how to actually analyze each of those businesses. As soon as he switched from selling newspapers to selling masks in manufacturing, he went from a few million dollars a year to a few million dollar a week. Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer.