S1 EP4: Tim Soulo, CMO of Ahrefs | Growth Marketing | SEO tools
30 Minutes of Growth
00:00
How to Get Consistent Traffic With Your Content Marketing
If you want the content to bring value to your business, there are two problems that you need to solve. First, it would be great if your piece of content would be getting consistent traffic. And this is only possible if people are searching for it an google. Don't publish content if it won't have the opportunity to rank in google and bring you consistent traffic. The second thing is business potential, which you mentioned. So unless i'm mentioning the use cases of my product and teaching people how to use them with my content, that content doesn't really bring at least any immediate value to my business.
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