
Davos 2023: Don't Let Greenwashing Fears Stall Credible Action
World Economic Forum
00:00
The Trillion Trees Initiative
The Trillion Trees is a wonderful initiative of the World Economic Forum. The way that we think about it are mantra sort of right tree, right place, right time, right people. We've been incredibly privileged to be guided on this journey by Dr. Jane Goodall. Conservation is first. It's the most important thing. You know, obviously it's possible to do this wrong. So you need a system in place. I want to be open now to questions. At any stage, feel free to raise your hand.
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