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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Building the Sales Framework
This chapter explores the transformative journey of Databricks and its founders, focusing on the critical role of founder-led sales in a startup's early stages. It emphasizes the importance of understanding customer needs, building a structured sales playbook, and the systematic nature of enterprise sales. Practical insights into hiring a capable sales team and fostering a supportive environment for collective prospecting sessions are also discussed, illustrating strategies to navigate revenue growth.
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