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Mental Toughness in Sales

Revenue Builders

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Overcoming Negativity Bias in Sales

The chapter explores how negativity bias can affect sales professionals, leading to negative self-assessment and assumptions about others' intentions. It emphasizes the importance of training the brain to focus on positive aspects to counteract this bias and achieve better outcomes in sales. The conversation also delves into the significance of mental toughness in sales, drawing parallels between sports and sales environments to highlight the importance of being in a positive and high-energy state for optimal performance.

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