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In this episode of The Rachel Hollis Podcast, Rachel Hollis interviews marketing guru and prolific author, Seth Godin. Rachel delves into Seth's wisdom on entrepreneurship, strategy, and marketing, sharing insights from his many years of work. With a focus on serving entrepreneurs, small business owners, and freelancers. They also explore ideas around authenticity, the role of AI, and the essential question of how to make oneself indispensable in their field. Find Seth's new book "This Is Strategy" and his many other incredible works, anywhere books are sold!
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00:00 Introduction and Exciting Change
00:18 Introducing Seth Godin
01:23 The Importance of Strategy
04:42 Defining Strategy for Entrepreneurs
04:52 Freelancers vs. Entrepreneurs
08:15 Getting Better Clients
13:57 The Myth of Authenticity
16:53 Playing the Game
17:26 Being Indispensable
28:37 Niche Up, Not Down
38:09 Reflecting on Past Experiences and New Book Insights
38:57 Understanding Superstitions and Following Hunches
41:58 The Evolution and Impact of AI
47:36 The Value of Detachment and Authenticity in Creative Work
01:06:57 The Importance of Quitting and Recommitting with Passion
01:10:40 The Power of Good Questions in Business and Life
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