22min chapter

Product Agility cover image

Is Bureaucracy Killing Your Innovation? (With Rani Al Hajji, Ex Colgate)

Product Agility

CHAPTER

Navigating Bureaucracy and Innovation

This chapter explores the challenges faced by large American companies competing in diverse markets, emphasizing the need for agility and cultural connection. The discussion highlights the balance between maintaining product integrity and customizing marketing approaches to resonate with local consumers. Key elements include fostering a culture of organized chaos that encourages innovation and calculated risk-taking within corporate environments.

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