2min chapter

99% Invisible cover image

Milk Carton Kids

99% Invisible

CHAPTER

The Significance of Missing Children's Faces on Milk Cartons

Exploring the history and impact of the milk carton campaign, this chapter discusses the first missing child's face ever printed on a milk carton and the unsuccessful attempts to locate missing children. It also highlights the initial response from the police and the efforts of Johnny's mother to gather witness accounts.

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