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2min chapter
Ep. 36: How AI Is Reshaping the Payments Industry
The AI Podcast
Predictive Marketing Strategies in Shapewear Advertising
This chapter explores Spanx's innovative advertising tactics for marketing shapewear to men, highlighting a successful predictive model that identifies the right audience. It showcases the power of behavioral data in targeting consumers, challenging conventional demographic-driven marketing strategies.
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode