"I never did anything clever for Black Friday. All I did is the one realization, like we did this test and we're like, okay, it turns out more emails equals better," he says. "Now there's going to be everyone's going to get 500 Facebook event notifications." He adds: "We're going to be flooded with Facebook events. That is so good"
This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.
Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.
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Follow Nik:
Twitter: twitter.com/mrsharma
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Twitter: twitter.com/moizali
Timestamps:
0:00 Intro
01:08 The Twitter Musk Debate
05:10 Twitter’s Winners and Losers
10:13 Setting Fire To Your Own Fortune
12:23 The Trump Prediction
16:54 The Absolute Worst
19:01 Exposed
26:53 Yelp For Influencers
30:09 What Goes Down, Must Go Down?
33:11 How To Win The Game