Stacking Growth | The B2B Marketing Podcast cover image

Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live

Stacking Growth | The B2B Marketing Podcast

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Maximizing Go-To-Market Efficiency Through Modern Measurement Strategies

This chapter explores modern measurement strategies to enhance go-to-market efficiency, emphasizing the importance of long-term trend analysis over daily metrics. It advocates for a balance between marketing efficiency and effectiveness, focusing on sustainable growth and ROI-driven methods.

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