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PayPal's Growth Story

Motley Fool Money

The Importance of Customer Acquisition Costs in Online Gambling

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The sports betting company DraftKings submitted an all cash offer of about $200 million to buy points bets. Nick Gillespie: The real strategic goal is to make customer acquisition costs as high as possible for competitors and hopefully limit the pool of folks participating in the industry. He says if fanatics wins this deal, you now have a new entrant coming into the market likely going to force their marketing spending up.

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