In this LinkedIn mastery episode, I sit down with Helen Pamely and Holly Cope — the LinkedIn Academy duo who've cracked the code on professional networking without the soul-crushing corporate fakeness — to expose why your LinkedIn strategy is failing and how to turn boring announcements into business-building connections.

From revealing why "I'm delighted to announce" posts are career suicide to explaining the psychology behind viral thought leadership content, Helen and Holly demolish the myths around professional social media and show you how to network authentically at scale.

Whether you're a partner afraid to lift your head above the parapet, a senior associate drowning in "delighted to announce" posts, or a professional who thinks LinkedIn is just for Gen Z, this conversation will revolutionize how you show up online and turn your digital presence into your most powerful business development tool.

What we cover:

✔️ The LinkedIn transformation: from CV platform to networking on steroids

✔️ Why your boring announcements are killing your engagement

✔️ The storytelling revolution: how to make legal updates actually interesting

✔️ Cold DM disasters: why your sales pitches are backfiring spectacularly

✔️ Thought leadership vs. news reporting: adding your expert opinion

✔️ The engagement strategy: who to connect with and why it matters

✔️ Personal vs. professional boundaries: wedding photos, holiday pics, and authenticity

✔️ The commenting goldmine: why three daily comments beat monthly posts

✔️ Profile optimization secrets that actually get you noticed

✔️ Building your 24/7 networking room with strategic connections

✔️ The private vs. personal distinction: what to share and what to keep

Helen and Holly don't just teach LinkedIn tactics — they reveal how authentic professional networking can replace traditional business development and why showing up as your real self is the ultimate competitive advantage.